oczma topics

Mission statement

OCZMA serves local elected officials on the Oregon Coast.  OCZMA is a clearinghouse of objective information on issues relating to the Oregon Coast—this information is then shared with the state and federal government.  OCZMA conducts studies on the Oregon Coast's economy and carries out applied research to improve the standard of living in the region.  Through our extensive network of local government officials and many other partners, OCZMA gives voice to the concerns and needs of coastal residents.

 

Branding the Oregon Coast Workshop (May 29, 2009)

On May 29, 2009 in Newport, Oregon at the Hallmark Resort, OCZMA held a "Branding Workshop" to explore the potential of marketing or branding the Oregon Coast as an ideal place for "lifestyle entrepreneurs" or knowledge workers".  The workshop was a tremendous success.   A number of knowlegeable people from up anddown the Oregon Coast attended.  It was a great blend of folks—people skilled in tourism promotion and business development professionals.

The Oregon Business Development Department (OBDD), formerly the Oregon Economic & Community Develoment Department (OECDD); the Rural Community Assistance Corporation (RCAC), and the Lincoln County Economic Development Alliance (LCEDA) helped fund the workshop. 

The workshop began with brief presentations about "branding"—what branding is, what makes a successful branding program.  Workshop presentations were given by Kathy Long Holland, LongSherpa; John Irwin, J. Irwin Informatics Consulting; Todd Davidson, Chief Executive Officer, Travel Oregon; Jessica Metta, Gorge Technology Alliance (GTA); John Lavrakas, Lincoln County Technology Solutions Alliance; Bill Renfroe, Tri-Agency Economic Development Authority. 

Additional information on the May 2009 Branding Workshop can be dowloaded below under Printable Reports. 

Click on any photo below to enlarge.

Branding the Oregon Coast Workshop (May 29, 2009) Group
Branding the Oregon Coast Workshop (May 29, 2009) Group
Branding the Oregon Coast Workshop Attendees (May 29, 2009)
Branding the Oregon Coast Workshop Attendees (May 29, 2009)
Kathy Long Holland, LongSherpa
Kathy Long Holland, LongSherpa
John Irwin, J. Irwin Community Informatics Consulting
John Irwin, J. Irwin Community Informatics Consulting
Todd Davidson, Chief Executive Officer, Travel Oregon
Todd Davidson, Chief Executive Officer, Travel Oregon
Jessic Metta, Gorge Technology Alliance
Jessic Metta, Gorge Technology Alliance
John Lavrakas, Lincoln County Technology Solutions Alliance
John Lavrakas, Lincoln County Technology Solutions Alliance
Bill Renfroe, Tri-Agency Economic Development Authority
Bill Renfroe, Tri-Agency Economic Development Authority

Printable Reports

Branding the Oregon Coast Workshop Agenda (May 29, 2009)

Branding the Oregon Coast Workshop Attendance List (May 29, 2009)

Final Report of Branding Workshop Cover Memo (February 2010)

Branding the Oregon Coast Workshop Executive Summary (May 29, 2009)

Branding the Oregon Coast Workshop Transcription (May 29, 2009)

  


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