Seafood Oregon—Brand Oregon
In April of 2003, OCZMA began working with leaders in Oregon's fishing industry to develop a framework for "An Enhanced Seafood Oregon Program". Funding was provided by the Oregon Economic & Development Department (OECDD) Old Growth Diversification Funds and matching funds from the Oregon Dungeness Crab Commission, the Oregon Salmon Commission, and the Port of Garibaldi.
This effort is a follow up to the 2002 OCZMA Project Study: Oregon's Groundfish Fishery; Trends, Implications, and Transitioning Plans (additional information on this project can be found under the Groundfish portion of the Commercial & Recreational Fisheries Category of the Fisheries Topic on this web site). The key finding of the 2002 study was Oregon's seafood commodity commissions—the Oregon Albacore Commission (OAC), Oregon Dungeness Crab Commission (ODCC), Oregon Salmon Commission (OSC), and the Oregon Trawl Commission (OTC) —should carry out an Enhanced Seafood Oregon Marketing Program to raise consumer awareness and the value of Oregon seafood.
|Seafood Oregon—Brand Oregon
In 2002 and 2003, OCZMA worked directly with fishing industry leaders to develop the Enhanced Seafood Oregon Marketing Program. [more]